Apple (AAPL) is an American tech company that is involved in designing, manufacturing, and marketing mobile phones, laptops, smartwatches, among other consumer electronic devices. The company is known for its flagship products like the iPhone and its AirPods.

Apple is the largest publicly traded company with a market cap of $3.05 trillion, but its stock is facing some downward pressure. Shares are down nearly 22% in the year to date.  

What Is Pressuring Apple Stock? 

First, Apple has largely missed out on artificial intelligence so far. The company has seen delays in the upgrade of its Siri virtual assistant, and delayed other elements of its Apple Intelligence rollout. 

Second, there is a big question mark over the performance of Apple’s product division. Competition is growing with companies based in China, increasing pressure on AAPL stock. 

Other factors include potentially slower device upgrade cycles amid macroeconomic concerns and the underperformance of individual Apple streaming services. 

Not specific to Apple, fears of a tariffs-driven trade war have also triggered a market-wide selloff. This selloff has particularly hampered tech stocks like Apple in 2025. 

However, the longer-term story is quite impressive for AAPL investors. The company has gained more than 200% over the past five years. 

Apple Beats Expectations

Apple reported its first quarter 2025 results back on Jan. 30, posting a profit of $36.33 billion, translating to $2.40 on a per-share basis. This outperforms Wall Street’s estimated $2.36 per share. Apple also posted a revenue of $124.3 billion for the quarter, edging past analysts’ $124 billion estimates.

Product revenue hit $98 billion, but missed analyst estimates. Its Services revenue hit an all-time high of $26.3 billion, beating analyst estimates. 

The company also pays an annual dividend of $1, currently yielding 0.5%. 

Analyst Takes on AAPL

Analysts continue to be bullish on the tech giant. Apple has a consensus “Moderate Buy” rating with a mean price target of $251.72, indicating upside potential of 31% from current levels.